IMAX Refract
IMAX Refract is my response to the 2024 IMAX D&AD brief. For this I created an adaptable sub brand system that brings the immersion of IMAX direct to the consumer, giving each IMAX product it's own identity to launch from.
IMAX Refract is my response to the 2024 IMAX D&AD brief. For this I created an adaptable sub brand system that brings the immersion of IMAX direct to the consumer, giving each IMAX product it's own identity to launch from.
